Let’s cut to the chase: UX design is your biggest competitive advantage when it comes to business software.

UX is no longer just about aesthetics. Your employees and customers spend an increasing amount of time using software which affects productivity, revenue, and your business overall.

Here’s the real eye-opener…

Many businesses are unknowingly sabotaging themselves by spending thousands of dollars on business software that nobody uses.

Imagine spending money on business payment reminder software that nobody adopts because it has poor usability.

Here’s what you’ll learn:

• UX Design Is Critical to Business Software Success
• How Poor UX Can Cost You Money
• Why Great UX Increases Revenue
• Elements of Great UX Design For Business Software

UX Design Is Critical to Business Software Success

What is UX design? It’s the process of creating software that people enjoy using.

Doesn’t sound that simple now, does it?

Well, when we’re talking about business software UX design becomes even more important.

You purchase business software to make your life easier. Whether that be sending payment reminders, accounting software, or payment management software the tools you use should just work.

That is why it’s important to choose software like payment reminder software that is built with the user in mind — click here to learn more about how Prime’s payment reminder software is designed with users first.

Here’s an important stat:

According to research, 70% of online businesses fail due to poor usability.

70%!

Can you imagine that number applied to any other industry?

Instead, try to envision your employees clicking away at their screens in frustration because your software just wasn’t built with them in mind.

Employees unhappy at work means lost productivity.

Lost productivity costs your business money.

User experience design should be at the forefront of your mind when considering any new business software.

How Poor UX Can Cost You Money

Using software with poor UX isn’t just frustrating for your employees, clients, and potential customers.

It costs you money.

Statistics show that 88% of internet users will not return to a site or software if they experience poor UX.

That’s almost 9 out of 10 people you’re potentially losing forever.

If you include:

• Slow loading times
• Complicated checkout processes
• Complicated navigation
• Poor mobile design

You’re asking your users to leave you for good.

When you consider that over time those lost users could have amounted to hundreds, if not thousands of dollars. You can see how UX design should be one of your top priorities.

When it comes to business software, poor UX costs your business in a variety of ways.

Employees that cannot navigate your business accounting software or payment management systems to send payment reminders will cause invoices to be paid later.

Late payments = less cash flow.

Suddenly your poor UX design is costing your business real dollars.

Why Great UX Increases Revenue

Let’s flip this on its head for a second.

If poor UX can cost your business money. Imagine what great UX can do for your revenue.

Companies see an average of $100 for every $1 spent on UX design.

Revenue doesn’t get much better than that.

Additional benefits of great UX design include:

• Improved conversion rates (up to 200% yes you read that right!)
• Higher customer retention rates
• Less support tickets
• Happier employees

Most employees use some sort of business software daily. Whether that be for sending payment reminders, accounting software or managing daily tasks.

If these programs are intuitive and easy to use your employees will save time every day. That equals more productivity.

More productivity equals more growth.

More growth equals more revenue.

See where this is going?

Investing in UX design isn’t just beneficial for your business, it’s critical.

Elements of Great UX Design For Business Software

Great, you understand the importance of UX design but how do you know if your business software has great UX design?

Speed

If it takes your website more than 3 seconds to load then 40% of your audience will leave.

Busy business users don’t have time to wait for clunky software to load.

Navigation is king

This stat speaks for itself:

94% of users said that easy site navigation is the most important element when using any type of digital platform.

Let that sink in.

When your user goes to send a payment reminder, how difficult is it for them?

Do they have to watch a video tutorial? Or can they jump right in and get it done?

Here are a few elements of great UX design:

• Responsive and fast software
• Easy navigation
• Minimal steps to complete tasks
• Clean Design
• Simple and consistent

This isn’t brain science here folks.

Your software just needs to work.

When your software works everybody wins.

Businesses save time which equals more productivity.

More productivity helps companies grow and increase revenue.

Users are happier and are more likely to buy from you again.

Everybody wins.

Don’t forget about personalization

We’re not all the same and neither are our needs.

Modern consumers want software that can adapt to their needs.

From dashboards that you can personalize to suit your needs, saved preferences, and smart “based on your past behaviour we recommend” bars. These all add to the UX of your software.

Why UX Design Should Be Your Priority… NOW

Business software has never been more important.

With so many people working remotely or in hybrid positions they require software that works well on all devices.

Not just software that’s usable from a desktop computer.

People are also disengaged at work.

Did you know 62% of people are disengaged while at work?

Yup. Bummer of a stat but pretty accurate.

How many of those people do you think use software that isn’t up to par?

Poor software = bad employee experience.

Bad employee experience = lower productivity.

The competition is tougher than ever

Imagine you’re a business owner looking for new software to better your business.

Say it’s payment reminder software.

The problem is your competition is also looking to better their business by using software.

When that time comes your potential customers will go to the software that provides them with the best experience.

Let’s Review…

• Poor usability is the cause of 70% of online businesses failing.
• Slow and complicated websites cause 88% of internet users to leave and never come back.
• For every $1 spent on UX design companies will see around $100 in return.
• Speed, navigation, and simplicity are key

Before you spend any money on new business software, ask yourself these questions:

Does it work on every device?

Is it easy to learn?

Can I send a payment reminder with 2 clicks or less?

If you can answer yes to these questions then chances are the software you’re looking at not only has great UX design but will save your business time and money.